Premium Metal
Card Design
Timeline:
Sep 2020 - Jan 2021 (Including production time)
sector:
Fintech, Branding, Card Design
Team:
Design team: Sanjana Mohan
My role:
End-to-end project delivery, Branding, Card Design, Packaging Design
Debit cards in way signify the status. The naming conventions help users identify the key benefits of the card and its usage. This and so much more is what I learnt in a small study I conducted to understand about debit cards and the users in the US market. Which helped me map the properties of the card we wanted to deliver from OnJuno and also it's qualities.
Card back
Card front
13.5 grams stainless steel card with high durability, charcoal black satin finish. Design of each element was approached as if it had its unique personality and backed it withconsumer research.
Who are we targetting?
Who are we targetting?
Who are we targetting?
The kind of users we want are young, dynamic folks who are looking to experiment with luxury and we want to provide access to amazing deals and perks by using this debit card with higher cashbacks and premium access to our beta product at an early stage. We are also looking to mainly focus on people of colour in the USA and immigrants.
Explorations
Explorations
Explorations
Exploring the design for the back and the front of the card
Success Metrics
Success Metrics
Success Metrics
The metal card has ~90% organic activation and contributes to ~70% interchange revenue.
Learnings
Learnings
Learnings
The process of Card Design and production.
How to work with external production teams.
How to design with constraints.
